Financial security and protection for your family or business

Vision, Mission and Values


Vision

To be the first choice for protection and savings in the Middle East.


Mission

To deliver exceptional capability to protect the wealth and security of our customers, provide for the fulfillment and professional growth of our employees, deliver sustainable long-term shareholder value and contribute to the development of Middle Eastern economics.


Strategy

Operate as a Middle Eastern bancassurer that meets the needs of individual and corporate customers for financial security and protection by offering a range of value for money, transparent and innovative Islamic and Conventional products and services.

Values Behaviours
Team Work
We collaboratively work together as a team to achieve results.

Leadership by excellence
We consistently exceed objectives and work to be recognized in the marketplace.

Integrity
We are committed to our customers, colleagues, products, laws and our reputation in the marketplace.

Customer Focused
We are openly passionate about the aims of the Company and our contribution towards achieving them.
Being Respectful
We support the aspirations of our team by being flexible and willing to cooperate to meet team goals.

Being Supportive
We build partnerships with team members by understanding their challenges and designing solutions with them.

Being Inspirational
We have high standards, are motivational and take proactive ownership in reaching objectives.

Being Committed
We deliver one mission and treat the concerns of every function as important.

Being Professional
We are committed to excellence by maintaining loyalty and respect to the team.

Being Transparent
We are honest and trustworthy and maintain confidentiality.

Being Innovative
Our team outcomes obstacles and our success is based on our contribution of new ideas and different approaches we take to grow our Company.

Being Responsive
We respond to customer needs by finding ways to deliver.